Mohali, Punjab, India — Upwork is one of the world's largest marketplaces for hiring agencies and freelancers. Every project is reviewed in public, and clients can see exactly how an agency has performed before they hire. Standing out there is not easy. Her Brand Bureau, the woman-led agency founded by Mamta Sokhal, has earned a place among the top 3% of agencies on the platform.
That position is the result of more than 12 years of steady work, more than 500 international clients served, and a focused team of more than 25 specialists.
Why a focused team works
Her Brand Bureau has chosen to grow carefully rather than quickly. Its team of 25-plus covers SEO, AI search (AEO and GEO), Google Ads, Meta Ads, web design and development, brand design and content. Each specialist works closely with the others, so knowledge is shared and nothing gets lost between departments.
"We are not the biggest agency, and we do not need to be," says Mamta Sokhal, Founder and CEO of Her Brand Bureau. "Clients want people who know their business, answer quickly and care about results. A focused team can do that better than a large one where clients become ticket numbers."
What it takes to reach the top 3%
On Upwork, an agency's reputation is built through every contract, every message and every review. Mamta points to a few habits that have made the difference.
1. Understand before acting. Every project starts with questions about the client's business, customers and goals. Strategy follows from the answers.
2. Set honest expectations. SEO and AI search take time. Clients are told realistic timelines instead of promises designed to win the job.
3. Communicate clearly. Updates are regular, specific and free of jargon.
4. Own the outcome. When something is not working, the team says so, explains why and fixes it.
5. Keep learning. Search engines, ad platforms and AI tools change constantly. The team trains continuously so clients never fall behind.
"A good review is not something you ask for at the end," says Mamta. "It is something you earn every week of the project."
One team, every channel
Many businesses hire separate freelancers for SEO, ads, design and content, then struggle to make the pieces work together. Her Brand Bureau takes a different approach as a 360 degree digital marketing agency, connecting every channel into one plan.
• Search terms that perform well in Google Ads guide SEO priorities.
• Strong SEO and AI search visibility reduce reliance on paid traffic over time.
• A faster, clearer website improves results from every channel.
• Consistent branding and content build trust wherever customers find the business.
"Your growth does not live in one channel," says Mamta. "We connect the dots so your marketing works as one system, not a collection of disconnected tactics."
Serving clients worldwide
The agency's 500-plus clients span the United States, the United Kingdom, Australia, Canada and the UAE. They include local service businesses, healthcare and wellness practices, ecommerce stores, travel platforms, B2B companies and other agencies that need dependable white label support.
Many begin with a single service, such as local SEO or Google Ads, then expand as they see results. Each new service is planned to fit into the bigger picture.
Woman-led, by design
Her Brand Bureau is woman-led, and Mamta sees that as central to its success. Women hold key roles in strategy, campaign management, design and client relationships, working alongside talented men who share the same values.
"Clients often tell us they feel heard," says Mamta. "That comes from a culture where listening, detail and accountability are valued. Those qualities are a big part of why clients stay with us and recommend us."
What comes next
With a strong reputation on Upwork and a growing base of direct clients, Her Brand Bureau is investing further in AI search optimization as more customers turn to AI tools for recommendations. The aim is to keep clients visible wherever their customers search.
"Reputation takes years to build," says Mamta. "We protect it by doing the same thing every day: honest work, done well, for every client."
About Her Brand Bureau
Her Brand Bureau is a woman-led digital marketing agency founded by Mamta Sokhal, with 12+ years of industry experience. Ranked among the top 3% of agencies on Upwork, its team of 25+ specialists has served 500+ international clients with SEO, AI search (AEO and GEO), Google and Meta Ads, web design and development, brand design and content.
